Videos are a great way to communicate what is possible with an API, as well as what is happening with an API throughout it’s evolution. Videos can live in your API communication toolbox, right alongside your blog and other resources. Have teams producing APIs publish videos about what an API does and how they deliver and support the API.
Your API videos don’t have to be high production. They can just be the results of webinar, quick little 60 second tutorials, or other formats based upon how your teams work. If you are public use Youtube, if your are private, explore some of the open source video platforms available, and get to work on interesting and informative videos about API operations.
Quick snackable videos can be a regular heartbeat in your API communication, but also education efforts, keeping teams producing APIs up to date with the latest, but also producing videos that help API consumers understand what is possible. Start small with videos and do the work to encourage each team producing APIs to make videos, and then see where it takes you.